Our Story
Razebait began with a simple belief: culture moves at the speed of creators. We help brands earn attention by making platform‑native stories that travel—shorts, streams, and shoppable moments—engineered for watch time, shareability, and real outcomes. Our vision is to turn content into a growth engine so brands reach more of the right people, more often.
Founders
Co‑founders Anjali and Ansh are lifelong creatives turned growth operators. After scaling channels past 100M+ views, they built Razebait to give brands the same playbook—data‑led ideas, creator collaborations, and cinematic craft—so impact isn’t left to chance.
Our Team
A cross‑disciplinary crew of strategists, editors, designers, producers, and community managers. We blend audience insights with fast production to ship, test, and iterate across YouTube, TikTok, Instagram, and Twitch—turning views into followers, sign‑ups, and sales.